ucla extension campaign
UCLA approached Troika to create a campaign to promote UCLA Extention . The concept, metamorphosis, was expressed as illustration of colorful ‘journey paths’ that adds beauty and energy wherever it’s placed—from LAX to dynamic motion screens at L.A. LIVE. I created the animation that appeared on those screens, as well as on digital banners.
I was lead animator.
Brand agency: Troika
strategy, creative direction, production