pac12 REBRAND

Pac-12 is forward thinking college sport conference. 12 iconic west coast universities compete in this sort-after conference which relentlessly produces an endless line of world beating pro athletes.

The concept for this project was inspired by the progressive west coast mid set. A love for nature and the outdoors have always been a part of the Pac-12 culture. This rebrand celebrates that love of nature and uses the breath taking natural beauty as it’s driving force.

Bold graphic design and shots of the iconic west coast landscapes combine with a nature inspired motion theory.

I was CD, Lead Designer, Lead Animator

Agency: Troika