mtv sub REBRAND

MTV is one of Europe's oldest TV networks. Sub is 1 of 3 main channels on the large MTV network. Aimed at a The spirit of the channel is to be 'boldly different'. 

I designed and animated all the 'Sonics', and set the animation style for the OSP. The Sonics acted as channel stings. The narrative of each Sonic had a connection to each live action ident. 

Brand agency: DixonBaxi
strategy, creative direction, production