Our challenge was to contemporize a brand that hadn't been changed in decades by shifting them into a motor-inspired entertainment company with a focus on relatable stories to reach a wider-ranging audience.
Built off the insight that "Everyone has a car story," we created an automotive brand with a more relatable human touch and assured that all language and visuals felt authentic and delivered on the true connection between people and their cars. The project deliverables included a logo redesign, a full graphics package, a brand anthem spot, and brand platform.
I was the Creative Director on the project.
Brand agency: Troika
strategy, creative direction, production