The essence of the new HLN brand is focused on shining a spotlight across America. Where CNN is bringing global perspective, HLN is solely dedicated to domestic stories that bring us together as a nation. We delivered a brand that highlights the authentic and empowering aspects of HLN, while closely aligning with CNN, its sister network.
I worked as AD, lead designer and animator.
Brand agency: Troika
strategy, creative direction, production
We were asked to create a new logo that compliments the new brand and it's big sister CNN. Friendly while remaining authoritative.
One of the deliverables for the project was to create a brand anthem to celebrate the launch of the new brand. The spot was a live action shoot in different locations across the US. I was involved in concepting and in production.