The essence of the new HLN brand is focused on shining a spotlight across America. Where CNN is bringing global perspective, HLN is solely dedicated to domestic stories that bring us together as a nation. A sophisticated yet contemporary style is at the heart of the rebrand, encapsulating a fresh attitude that highlights the authentic and empowering aspects of HLN, while closely aligning with CNN, its sister network.
Working closely with CD, Kasumi Mihori, I worked as AD, and lead designer / animator.
Brand agency: Troika
Strategy, creative direction, production.
The original logo reimagined.
We striped the logo down to it's essence. Retaining the letter forms and but losing the gold texture and gold.
We ended up with a neutral untextured logo that has the ability to take on colour