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HBO Sports Special Presentation 

Troika partnered with HBO Sports to help elevate and redefine the HBO Sports Special Presentation ID. The new design had to the spirit of HBO Sports and to reflect the essence of HBO, highlighting its distinguished sports properties, including “World Championship Boxing,” “Real Sports,” “24/7” and “Hard Knocks.”

I worked as a designer in the creative development stage.

Brand agency: Troika
strategy, creative direction, production

 

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direction 2

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FINAL DELIVERED SPOT