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AMC BRAND EVOLUTION

With the success of the hugely popular series The Walking Dead and Into the Badlands, AMC required an identity to reflect the bolder, more active tone of their programming. Working around the central theme of “Intensely Entertaining,” we built a refreshed on-air package that embraces a more confident, energetic and emphatic expression of the brand. 

I was AD and lead designer and animator.

Brand agency: Troika
strategy, creative direction, production

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We stripped the logo down to it's essence. Retaining the letter forms and but losing the gold texture and color.

The neutral logo has the ability to take on color and seamlessly integrate with the diverse range of content within the network.

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